Searching Smarter

by ShiftUP 15. January 2019 04:35

As someone who spends a very large part of his day searching the internet for work related solutions, I have a few search tips for you!

The technique I probably use the most is the ignore words feature of google.  Say I want to search for a recipe for salsa and I'm having a friend over that isn't a fan of the taste of tomatoes, so I search for salsa recipe -tomato and I find an interesting recipe for avocado corn salsa.  It can also be used in multiples like this -> Imagine you were having a discussion with a friend about this John Wayne movie you were trying to remember.  You make a search for John Wayne movie and you get a slew of results that unfortunately don't ring a bell.  Now you know it wasn't a western, so you search for John Wayne movie -western which certainly vastly reduces the search but some of the top results are still not right so you begin filtering them out John Wayne movie -western -"Jet Pilot" -"Blood Alley" and there it is!  Circus World!

More...

Tags: , , , ,

Clients

Search Engine Optimization (SEO) and Google

by ShiftUP 7. April 2018 12:41

After talking to a client today about Search Engine Optimization I went for a browse on the internet to see the percentage of the online search market each of the search engines hold. I had assumed that Google held the largest market share but I was considerably off in my assessment of just how much they held. This link at hitslink (at the time of publication) indicates that Google owns over 85% of the search market share and pulls its data from a pool of 160 million visitors a month and for comparison.  Hitwise says Google has just shy of 70% of the market here. More...

Tags: , , , , , , , ,

Clients | SEO